Audience Profiling - Lara Croft: Tomb Raider (2001)

Lara Croft: Tomb Raider

Released:	6th July 2001
Genre:	Action
Price:	A
Estimated box office:	$274,703,340
Director:	Simon West
Film cast:	Angelina Jolie, Daniel Craig, Iain Glen, Jon Voight
Certificate:	12A
Distributor:	UIP
The Story:	Action adventure based on the computer game, of the same name, featuring Lara Croft; the daughter of famed archaeologist Lord Herishingly Croft, who is brought up in the secure world of the British aristocracy but eventually rejects it in favour of travel and adventure.

Comparable Profile 

	Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	69%	AB	24%

	7-11	0%	Female:	31%	C1	35%

	12-14	12%			C2	20%

	15-24	38%			DE	21%

	25-34	27%

	35-44	12%

What can I take from this? I have watched this movie , and as well as action scenes such as fast paced shots, tense music building up, all the elements have been perfectly synchronized which is a must for the assignment of the opening two minutes.

Audience Profiling:

I was very surprised to see that majority of the population that watched this movie was of the male gender, even though the movie revolved around a female lead, or maybe that is what the male gender wanted to see. It was easy to address what type of audience and what age-range watched it, the mid-range of age mostly watched this film demonstrating a strong attraction between types of movies and types of audience.