MohamadIslamG321

Wednesday, 5 December 2012

Audience Profiling - Lara Croft: Tomb Raider (2001)

Lara Croft: Tomb Raider

Released:	6th July 2001
Genre:	Action
Price:	A
Estimated box office:	$274,703,340
Director:	Simon West
Film cast:	Angelina Jolie, Daniel Craig, Iain Glen, Jon Voight
Certificate:	12A
Distributor:	UIP
The Story:	Action adventure based on the computer game, of the same name, featuring Lara Croft; the daughter of famed archaeologist Lord Herishingly Croft, who is brought up in the secure world of the British aristocracy but eventually rejects it in favour of travel and adventure.

Comparable Profile

	Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	69%	AB	24%

	7-11	0%	Female:	31%	C1	35%

	12-14	12%			C2	20%

	15-24	38%			DE	21%

	25-34	27%

	35-44	12%

What can I take from this? I have watched this movie , and as well as action scenes such as fast paced shots, tense music building up, all the elements have been perfectly synchronized which is a must for the assignment of the opening two minutes.

Audience Profiling:

I was very surprised to see that majority of the population that watched this movie was of the male gender, even though the movie revolved around a female lead, or maybe that is what the male gender wanted to see. It was easy to address what type of audience and what age-range watched it, the mid-range of age mostly watched this film demonstrating a strong attraction between types of movies and types of audience.

Tuesday, 4 December 2012

PG Movie Rating

Films that are have this certificate either on their poster, back of the DVD or before the film starts requires that if the audience is a child then they should be with a parent .For a film to be classed as a PG certificate the would have to follow these guidelines;

Theme: More serious issues may be featured, e.g. crime, domestic violence, racism as long as there is no kind of promoting such issues.
Language: Mild bad language only.
Nudity: Natural nudity, with no sexual context.
Sex: Sexual activity may be implied, but should be discreet and infrequent.
Violence: Moderate violence, without detail, may be allowed – if it can be explained by its setting for e.g. historic places.
Horror: Frightening sequences should not be prolonged or intense.
Drugs: There should be no references to any illegal drugs or drug use.
An example of a PG rated movie would be: Home Alone (1990)

18 Movie Certificate

Films that are have this certificate either on their poster, back of the DVD or before the film starts requires the audience to be over 18. For a film to be classed as a 18 certificate the would have to follow these guidelines;

Theme: There are no constraints at this level on theme.
Language: There are no constraints at this level on language.
Nudity: There are no constraints at this level on nudity.
Horror: There are no constraints at this level on horror
Violence: Any detailed portrayal of violent or dangerous acts which is likely to promote the activity is not allowed.
Drugs: This film can have drug use visible in the film however promoting it is not acceptable
Sexual activity: More explicit images of sexual activity cannot be shown unless they can be exceptionally justified by the context within the film. Anything more sexual is rated as an ‘R18’.

After reveiwing all of these certificate ratings and taking each one into account we decided to stick with the 15 rating as it is midway and allows us to target 18 year olds as well meaning little restrictions to age. We also thought 15 would be appropriate as we in our film there wont be scenes which would go against the guidelines set to a 15 certificate rating.

An exampole of an 18 certified movie would be: American Pie (1999)

Universal Film Certificate

Universal- The universal certificate means anyone can watch the film. This will be because the film has very mild and light hearted content. Although the universal certificate means anyone can watch it is advised children under four shouldn't watch the film as the children are very unpredictable and it's impossible to know what will upset them.

Suitable for AllDifferent children are upset by different things, so it is sometimes difficult to say what might upset a particular child. However, U films should be suitable for audiences aged four years and over. If there is any violence, threat or horror in a U film, it should be over quickly and the film should tell children that everything will turn out okay. Films and DVDs for children should make clear to them the difference between right and wrong.

Theme/Topics - Films and DVDs should be about subjects which are generally suitable for younger audiences.

Language - There should be very little mild bad language.

Nudity - There can be occasional glimpses of people who have no clothes on, as long as they are not linked to romantic activities.

Sex and relationships - Only mild references (e.g. to 'making love') and mild behaviour (e.g. kissing) are allowed.

Violence and Threat - Mild violence only. Some mild threat and menace are allowed.

Dangerous Behaviour - There should be no dangerous behaviour that can be easily copied by young children.

Weapons - There should be no focus on weapons that are realistic or easy to get hold of.

Horror - Moments with ghosts, witches and monsters should be over quickly and not be too scary. Nothing at U should really frighten or disturb young viewers. The film or DVD should tell children that everything is okay.

Drugs - Drugs should not be mentioned, unless the film or DVD teaches that drugs are dangerous.

Discrimination - There can be no language or behaviour shown that would offend a person’s religion, colour, gender, sexuality or disability, unless the film or DVD teaches it to be wrong.

An example of a Universal certified movie would be: The Lion King (3D)

12 Movie Certificate

The 12 rating is only found on videos and DVDs. No one younger than 12 may rent or buy a 12 rated video or DVD. Exactly the same rules are used to classify films at 12A as used to classify videos and DVDs at 12.
Films that are have this certificate either on their poster, back of the DVD or before the film starts requires the audience to be over 12. For a film to be classed as a 12 certificate the would have to follow these guidelines;

Theme: Mature themes are acceptable, but their treatment must be suitable for young teenagers.
Language: The use of strong language should be rare and must be justified by context.
Nudity: Nudity is allowed, but the sexual context will be brief and discreet.
Sex: Sexual activity may be implied. Sexual references may reflect the familiarity of most adolescents today with sex education through school.
Violence: Violence must not dwell on detail. There should be no emphasis on injuries or blood. Sexual violence may only be implied or briefly indicated and without physical detail.
Imitable techniques: Dangerous techniques (examples include: combat, hanging, suicides) should contain no imitable detail. Realistic and contemporary weapons should not be glamorised.
Horror: Sustained threat and menace is permitted.
Drugs: Brief and occasional references to 'soft' drug-taking (e.g. cannabis) are allowed, but must be justified by context and should indicate the dangers. No instructional elements are permitted.

An example of a 12 Certificate Movie would be: The Amazing Spiderman (2012)

12A movie certificate

What is a 12A certification?

12A is for cinema use only and states that this movie is for 12 years and over or can be watched if accompanied by an adult. This is because there may be some material that may not be deemed fit for even a 12 year old but this may not apply to all 12 year old's, hence there is a rating of 12A which shows more leniency.

Discriminatory language or behaviour must be kept to a minimum if any. There are also moderate sex scenes, soft drugs and some references to aggression and violence. The use of horror should also be moderate. The soft drugs can be shown in 12A certificate movies but may not be glamorized or educational.

Sex and nudity is bot allowed but still rather limited in the sense that too much nudity are prohibited along with what is included in the sex scene. An example of a 12A certificate movie would be: The Hunger Games (2012)